🌐 What Are SEO Product Pages?

Each active product automatically gets its own dedicated URL at:

shop.dicebastion.com/products/your-product-slug

These pages are invisible to regular visitors — humans are instantly redirected to the shop with the product modal open. But search engine crawlers (Google, Bing, etc.) and social media bots (WhatsApp, Discord, Facebook) see a fully optimised, content-rich page with structured data.

🔄 How Dynamic Rendering Works

The system uses server-side dynamic rendering, a Google-endorsed approach:

• Google/Bing bots see a complete HTML page with Product JSON-LD schema, Open Graph tags, meta descriptions, and breadcrumbs
• Social bots (WhatsApp, Discord, Facebook, Twitter) see Open Graph data for rich link previews with product image, name, price
• Real visitors get an instant 302 redirect to shop.dicebastion.com/?product=slug which opens the product modal — no delay, no flash

📋 Field-to-Schema Mapping

Here's exactly how your admin fields translate to Google's Product schema:

• Product Name → schema:name, og:title, <title>
• Description → Fallback for meta description if Summary and Full Description are empty
• Summary → Preferred source for meta description, og:description, twitter:description (max 160 chars)
• Full Description → schema:description (HTML stripped), also displayed visually on the SEO page. Takes priority over Summary for schema
• Price → schema:offers.price (auto-converted from pence to pounds, e.g. 1000 → £10.00)
• Stock → schema:offers.availability: InStock / OutOfStock / PreOrder
• Category → BreadcrumbList schema (Shop → Category → Product). Creates dedicated category landing pages at shop.dicebastion.com/products/category/CategoryName
• Image URL → schema:image, og:image, twitter:image
• URL Slug → Canonical URL, og:url, and the shareable link
• Release Date → If set to a future date, availability becomes PreOrder with schema:offers.availabilityStarts

🔗 Shareable Links

Every product gets a shareable URL you can use anywhere:

• Product: shop.dicebastion.com/products/your-slug
• Category: shop.dicebastion.com/products/category/CategoryName

When shared on WhatsApp, Discord, Facebook, or Twitter, these links will show a rich preview card with the product image, name, price, and description — pulled from the Open Graph and Twitter Card meta tags on the SEO page.

🗺️ Sitemap

All active products are automatically included in a dynamic XML sitemap at:

shop.dicebastion.com/products/sitemap.xml

This sitemap is auto-generated from the database and includes all product URLs plus category pages. Submit this URL to Google Search Console to accelerate indexing.

🕸️ Crawlable Internal Links

The shop homepage is automatically injected with hidden <a> links to every active product's SEO page. This gives Google a crawl path from your shop to each product — critical for discovery and indexing. These links are invisible to visitors but fully visible to search crawlers.

💡 Best Practices

• Always fill in Summary — it's the primary text Google shows in search snippets. Keep it under 160 characters and make it compelling
• Use Full Description for detailed product info — it's the richest content Google can index. Use the formatting toolbar for lists and links
• Product images should be 720px+ wide (1920px recommended). Use .jpg, .png or .webp. Square (1:1) or landscape (4:3) aspect ratios work best for Google Shopping
• Slugs are permanent — once Google indexes a URL, changing the slug breaks the old link. Choose descriptive, lowercase slugs with hyphens
• Categories create pages — each unique category gets its own SEO landing page. Use consistent category names across products
• Set Release Date for pre-orders — Google will display "Pre-Order" availability status instead of "In Stock"

🔍 Testing Your SEO Pages

• Direct test: Visit shop.dicebastion.com/products/your-slug — you'll be redirected to the shop (that's correct!)
• Bot test: Use Google Rich Results Test to see the Product schema
• Social test: Use Facebook Debugger or share the link in a Discord DM to yourself
• Sitemap: Check shop.dicebastion.com/products/sitemap.xml to verify all products appear